I don’t remember exactly where I read this, but I came across the term, “niche celebrity” in an article about social media. The idea of the article was, through social media, bloggers, like here on Big Truck TV, are on their way to becoming trucking celebrities.
The first trucking industry celebrity, if I had to name one, would be Jim Hebe of International and Freightliner fame. What is funny, not only did I study karate with Chuck Norris, but I sold Jim Hebe on being a pioneer on rebuilding fan clutches in his dealership back in the 1980’s - so I know a little about celebrities.... Read More