It wasn't too long ago that fuel prices were lingering between $3.80 and $4.40 per gallon. At that point many companies took an aggressive stance on fuel conservation. However, for most it was just a flavor of the month. Many companies jumped on the U.S. EPA "SmartWay" bandwagon, which is designed to improve fuel efficiencies and reduced the environmental impact. That is all well and good but unfortunately, if a company doesn't have an aggressive fuel conservation program in place, being "SmartWay" certified should be considered consistent with permitting the tail to wag the dog. Or maybe Ready, Shoot, Aim is a more apt metaphor.... Read More