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Ahmed Ebrahim - V.P. of Strategic Solutions at McLeod Software discusses how strategy is about creating value for the company as well as the customer and once you have that defined you can implement a performance management program like Balanced Scorecard.
What is a Balanced Scorecard?
The balanced scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.
How do you build and implement a Balanced Scorecard?
It is a 9 step process that is described well at http://www.balancedscorecard.org/BSCResources/TheNineStepstoSuccess/tabi...
Is your business using a tool like BSC to ensure alignment with strategic objectives?
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